Florida Southern College Executive Education Series:
Transparency in the Age of AI

As AI quickly transforms sales, marketing, and client services, business leaders face a critical challenge: how to leverage these tools without losing customer trust. Join us for Transparency in the Age of AI, a highly interactive, two-hour session. It is specifically designed for regional business leaders navigating the challenges of using AI in customer-facing roles. Participants will explore the use and disclosure of AI tools through the lens of corporate transparency.

What You Will Take Away:

• The 5-Pillar Corporate Transparency-Trust Audit. Actively grade your firm's Clarity, Accessibility, Dialogue, Balance, and Trust Signals.
• A Transparency Action Plan. Brainstorm actionable transparency and AI governance strategies such as how to: use AI disclosures effectively, apply reason-giving strategies when full disclosure is not possible, incorporate balanced (pro-and-con) messaging to signal transparency, and reduce customer effort in understanding brand practices.
• Regulatory Knowledge & Consumer Behavior. Learn the regulatory guidelines and expectations of disclosing AI in marketing such as in content creation (social, ads), customer interaction (chatbots), and data usage and personalization; and whether and how disclosing AI usage facilitates consumer trust in brands instead of triggering "black box" cynicism.

Session Details

Date: Thursday, September 17, 2026

Time: 9 - 11 a.m
Location: Barney Barnett School of Business and Free Enterprise. Florida Southern College, Lakeland, FL
Cost: $250/per person