Jennifer Dapko, Ph.D.

Biography

Dr. Jennifer Dapko isn't just an Assistant Professor of Marketing in the Barney Barnett School of Business and Free Enterprise – she's a seasoned marketing professional with a contagious enthusiasm for the field.  Marketing is in her DNA, both inside and outside the classroom.

Throughout her career, Dr. Dapko has spearheaded initiatives in a vast array of marketing disciplines, including crafting compelling digital advertising campaigns and managing social media engagement to organizing impactful events and integrated strategic public relations strategies. Her expertise also extends to email marketing, website development, and data analysis.

Dr. Dapko’s passion for marketing extends beyond the corporate world. She's actively involved in non-profit marketing and fundraising, using her skills to give back to the community. This dedication to social good inspires her students and reinforces the power of marketing for positive change.

Holding a Ph.D. and M.B.A. in Marketing from the University of South Florida and a B.S. in Public Relations from Florida State University, Dr. Dapko brings a wealth of knowledge and research expertise to the classroom. Her courses, such as Advertising and Promotions, Digital Marketing, Professional Selling, Marketing Principles, Marketing Strategy, Event Management and Marketing, and Business Analytics, equip students with a comprehensive understanding of the modern marketing landscape.

Beyond curriculum, Dr. Dapko’s research delves into the fascinating world of persuasion. She actively seeks to understand the most effective tactics used in both interpersonal communication and mass media marketing.  Her research has been published in prestigious journals like the Journal of Marketing Channels, Journal of Selling, Journal of Digital & Social Media Marketing, Journal of Applied Marketing Analytics, Journal of Managerial Issues, and Management Decision.

Dr. Jennifer Dapko is more than just a professor – she's a mentor, an industry leader, and a champion for the transformative power of marketing. Her passion and expertise ignite a fire in her students, shaping them into the next generation of marketing pioneers.

Education

• Ph.D., Marketing, University of South Florida
• M.B.A., Business Administration, University of South Florida
• B.S., Public Relations, Florida State University

Interests

Awards

• Faculty Research Grant awarded by the Barney Barnett School of Business & Free Enterprise (Summer 2024) for “The Role of Transparency in Ethical Behavior of Sales Professionals.”
• Faculty Research Grant awarded by the Barney Barnett School of Business & Free Enterprise (Summer 2023) for “To Say or Not to Say: The Impact of CEO Transparency on Consumer Perceptions of the Firm.”
• Faculty Research Grant awarded by the Barney Barnett School of Business & Free Enterprise (Summer 2022) for “Chatbots versus Popups: Which is best for Driving Donations on Nonprofit Websites?”
• Student Faculty Research Collaboration Grant awarded by Florida Southern College (Summer 2022) for “AI-Based Sales Training in the Metaverse.” (with Dr. Jonathan Cazalas, Kira Freijo and Rachel Williams)
• Faculty Research Grant awarded by the Barney Barnett School of Business & Free Enterprise (Summer 2021) for “Developing Business Analytics Skills in Undergraduate Business Students when One Class is All You’ve Got in the Curriculum.”
• Student Faculty Research Collaboration Grant awarded by Florida Southern College (Summer 2021) for “An Investigation of the Use of Chatbots on Websites and their Resulting Impact on Consumer Attitudes and Intentions toward the Brand.” (with Santino Miozzi)
• Faculty Research Grant awarded by the Barney Barnett School of Business & Free Enterprise (Summer 2020) for “The Importance of Social Media Responsiveness for Unfamiliar Brands”
• Faculty/Student Research Grant awarded by Florida Southern College (Summer 2015) for “Best Small Business Social Media Strategies to Increase Purchase Intention: An Empirical Investigation” with Sam Parsons, Bree Olson, Sarah Kahn, and Matt Lalli
• Faculty Research Grant awarded by Florida Southern College (Summer 2015) for “Check the Box: Examining Employers’ Perceptions of Prospective Employees with Felony Convictions” with Dr. Lisa Carter
• Faculty/Student Research Grant awarded by Florida Southern College (Summer 2014) for “An Exploration of Social Media Usage by Very Small Businesses: What They Are Doing and Tactical Solutions for Improvement” with Nikole Dangelo
• Doctoral Fellow, Sheth Consortium (2011)
• Doctoral Fellow, Society for Marketing Advances (2009)
• Doctoral Fellow and competitive paper award recipient, National Conference in Sales and Sales Management (2009)
• Doctoral Travel Fellowship, Sales Excellence Institute Conference (2009)

Publications

Journal Publications

Dapko, J.L., & Snyder, G.J. (2021). Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment. Applied Marketing Analytics, 7(1), 73-83.

Dapko, J.L., Boyer, S., & Harris, E. (2021). The importance of timely social media responsiveness. Journal of Digital & Social Media Marketing, 8(2), 358-364.

Dapko, J.L. (2021). Wise or weaponry: Consumer targeting through psychographic data analytics. CB9: Consumer Behavior. Cengage.
Harris, E.G., Fleming, D.E., & Dapko, J.L. (2021). A holistic examination of the antecedents and outcomes of frontline employee job resourcefulness. Journal of Managerial Issues, 33(2).

Dapko, Jennifer L., and Andrew B. Artis. “Writing Effective Prospecting Emails: An Instructional Guide.” Journal of Selling 16, no. 1 (2016).

Parris, Denise Linda, Jennifer Dapko, R. Wade Arnold, and Danny Arnold. "Exploring Transparency: A New Framework for Responsible Business Management." Management Decision 54, no. 1 (2016).

Dapko, Jennifer L., and Andrew B. Artis. "Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels." Journal of Marketing Channels 21, no. 4 (2014): 254-267.

Conference Proceedings

Lewellyn, K., Ross, W., & Dapko, J.L. (2024, August 9-13). Value Creation on a level playing field? A configurational analysis of gender differences. [Presentation]. 84th Annual Meeting of the Academy of Management, Chicago, Illinois.

Lewellyn, K., Walker, & Dapko, J.L. (2024). Value Creation on a level playing field? A configurational analysis of gender differences. [Published Abstract]. Academy of Management Proceedings, Chicago, Illinois.

Dapko, J.L., & Lewellyn, K. (2024, March 7-9). Linking CEO transparency to brand attitudes, trust, and purchase intention behavior. [Presentation]. 27th Annual International Public Relations Research Conference, Orlando, Florida.

Dapko, J.L, Krause, E., & Falcon, S. (2024, February 28 – March 2). Optimizing marketing of telehealth services: marketing to the right audience with the right message. [Presentation]. Association for Marketing & Health Care Research Conference, Park City, Utah.

Dapko, J.L., & Harris, E. (2023). An exploratory investigation of the annoyance factor and cross-channel engagement intentions when consumers are exposed to website pop-ups on owned sites. [Published Abstract]. Vol. Welcome to the New Normal: Life After the Chaos. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer.

Harris, Eric G., David E. Fleming, and Jennifer L. Dapko (2021), “Stress is Rising: A Re-examination of Family-Work Conflict in Service Employee Performance,” Society of Marketing Advances 2021 Conference, Orlando, FL., November, 2021.

Dapko, Jennifer and Ryan Buckley (2016), “A Content Analysis of how to Create the Perfect Viral Video,” Direct/Interactive Marketing Research Summit, Los Angeles, CA (October).

Carter, Lisa and Jennifer Dapko (2016), “Check the Box: Examining Employers' Perceptions of Prospective Employees with Felony Convictions; Preliminary Findings,” Academy of Criminal Justice Sciences Conference, Denver, CO (March).

Dapko, Jennifer and Nicholas Palmerton (2015), “The Importance of Social Media Responsiveness for Unfamiliar Brands,” Direct/Interactive Marketing Research Summit, Boston, MA (October).

Carter, Lisa and Jennifer Dapko (2015), “Check the Box: Examining Employers’ Perceptions of Prospective Employees with Felony Convictions,” Academy of Criminal Justice Sciences Conference, Orlando, FL (March).

Artis, Andrew B., David E. Fleming, Jennifer L. Dapko & Matt A. Askew (2014), “A Content Analysis of Methods & Strategies Used by Authors Published in the Journal of Professional Selling & Sales Management,” National Conference of Sales Managers (NCSM), Miami, FL, (April).

Besharat, Ali, Stefanie L. Boyer, and Jennifer Dapko (2013). “An Investigation of the Millennial Generation’s Attitudes toward Email Usage in Personal Selling,” National Conference of Sales Managers (NCSM), San Diego, CA (April). [The abstract has also been published in the Journal of Personal Selling & Sales Management, Vol. XXXIII, No. 3, pp. 335–339.]

Dapko, Jennifer and Anand Kumar (2012), “Changing the Persuasion Paradigm: Transparency as a Pro-Social Persuasive Marketing Communications Strategy,” The Center for Positive Marketing Conference (November).

Dapko, Jennifer (2011), “Yes You Can! Establish Trust and Rapport with Customers through Initial Email Communications,” National Conference for Sales Managers (March).

Dapko, Jennifer and Anand Kumar (2011), “Transparency as a Mechanism for Reducing Consumer Skepticism,” American Marketing Association academic conference (February).

Dapko, Jennifer and Anand Kumar (2009), “Why Virtual Sales Agents Influence Online Shopping Behavior: Persuasion Effects Explained,” Sales Excellence Institute conference (April).

Dapko, Jennifer (2009), “The Impact of Dyadic Nonverbal Behaviors in an Online Sales Context,” National Conference of Sales Managers (March).

Invited Presentations

Carter, Lisa, Jennifer Dapko, and Deah Quinlivan (2014), “Top Five Tips for Activating Your Student Club,” Florida Southern College Fall Faculty Forum (August).

Dapko, Jennifer (2014), “What Do the Characters of ‘Catching Fire’ Know about Marketing?” Florida Southern College Freshman Orientation (August).

Dapko, Jennifer (2014), “Gaming and Marketing,” Florida Southern College LIB 1998 (April).

Dapko, Jennifer (2012), “Persuasive Communication Strategies for Dealing with Stakeholder concerns,” Barney Barnett School of Business & Free Enterprise Business Certification Course (October).